Soft Sell Takes Another Step Into the Mainstream

By Jim Sniechowski Platinum Quality Author


We just received an email quoting very successful copywriter, Bob Bly. He's been writing for years and is very well known in Direct Marketing as well as in Internet marketing industries.

A few of his many clients are: CBS Market Watch, Forbes, Harvard Business School, Kiplinger, McGraw-Hill, Nature, Nightingale-Conant, New York Times Syndicate, Prentice Hall, Scientific American.

Here's the quote:

"The teaching of how to make money marketing information on the Internet has gone from an honorable, honest profession to a hype-filled, slime-infested jungle. Each day, the claims get more and more outrageous.

'I made $1 million in 17 seconds on the Internet!' one promoter screams.

'Join my Delta Mega Force Team today and get a Rolls Royce with your first affiliate commission check,' another shouts even more loudly.

"Does brag-and-boast advertising like this - especially from so-called marketing gurus you never heard of before - make you skeptical?

"To me, these outrageous promotions ... sorely lacking in credibility ... make me want to toss my cookies!"

That's what we've been saying all along. Outrageous. Not credible. Hype-filled.

Copywriters who depend on hyperbole aren't believable because their copy isn't authentic. It lacks a sincere emotional connection because they're not sincerely emotionally involved. Their entire focus is on making the sale rather than truly servicing those who might be interested.

When genuine, heartfelt emotion is absent copywriters are compelled to use hype which pushes them over the top because they're forced to try to generate a feeling response from their readers but they only have their brain-space to work with.

We welcome Bly's acknowledgment of the problem for which Soft Sell Copywriting and Soft Sell Marketing is a solution.

Because we all need to treat our potential customers with respect and dignity. And it serves our own integrity and the growth of our businesses to use a caring conscience to create compelling presentations in our writing, whether blog post or sales letter.

It's the human-to-human, heart-to-heart connection that makes for the best sales.

Remember, your marketing campaign stands on your Internet platform. You can get solid, proven guidance on how to build your Soft Sell platform by downloading our FREE 60 minute audio - "How to Build Your Soft Sell Platform - at http://www.bridgingheartandmarketing.com/platformbonus

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Internet Marketing Tips - The Best Kind of Internet Marketing Income

By Roger Hoggers Platinum Quality Author

The best income of any kind is always residual income. With internet marketing, what you are always trying to accomplish, if you are doing it right is to develop residual income.

What is the difference between residual income and regular income? When you go to work, you work for a period of time and are paid for the time that you are at work. When you develop a residual income, you work for a period of time, and you are paid on an ongoing basis for the work that you did. Even if it is a small amount, it is important because they add on to each other.

Lets say you build a website which earns you $20 per month. That does not seem like very much money, but if you build 10 websites that all average about $20 per month, now you have $200 per month and you are starting to see the value of residual income.

One of the best ways that I have ever come across to build a residual income is internet marketing. In one of my past careers, I have been a real estate agent. This was fun and lucrative. When I sold a house, I would earn a great deal of money for the sale. However, if I wanted to earn more money, I would have to sell another house.

In my current career, I can very easily build a website, and earn a certain amount of money practically for ever. If I need more money, I can build another website.

What are the 3 things that internet marketers must do to survive?

Find out this and more with the help of Action-Innovations.

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Making Money Online - How Do You Find a Product That Will Sell?

By Andy Mordley Platinum Quality Author

I make money online by selling other people's products via affiliate marketing. I find a niche, find products that I can promote and then set up a website to market them. Finding products to sell is one of the trickiest parts of any project - and my choice of product has led to some huge successes - and some monumental failures!

The most important aspect to consider is what people are likely to be searching for when they come across your product. Are they looking to buy something (or could they be persuaded to buy) or are there just looking for information. You could get 1 million visitors to your website, but if your not selling a product that those visitors would want to by then you won't make any sales.

To illustrate the problem I set up a website recently to sell an autism information product. I thought that I couldn't go wrong - a high quality product, a great sales page, a very poplar condition (1 in 160 births) and virtually no competition in AdWords. I set up an amazing website and launched a pay per click campaign. I had loads of targeted visitors but didn't make a single sale. And the ppc campaign cost me a fortune. Why did it fail? Because people trying to find information about autism aren't looking to buy because there's heaps of free information out there.

When selling information products you need to focus on finding products that are likely to appeal to people who are after something for nothing, trying to achieve the impossible or are likely to buy out of desperation. These buyers are always very eager to part with their money out of hope. For example, information products promising cures to poorly treated and unpleasant conditions always sell well as do products teaching people how to improve their appearance or figure (weight loss or muscle building). Is this ethical? Yes! Welcome to the cruel world of marketing. It goes on all around us every single day. Think about cosmetics for example - you can sell a cream for $100 a gram if comes with a promise that it will make you look 10 years younger. When finding products to market one of the most effective strategies is to focus on selling hope.

Bear in mind however that you must also focus on finding high quality products. Promote poor quality products and the refund rate will be high and people will never buy from you again. I never sell a product unless I have personally bought and reviewed it myself and feel happy and comfortable with the content.

If you are interested in learning more about what types of products to promote there are blueprints available elsewhere on the net that not only tell you precisely what products to promote, but also exactly how to go about marketing them.

Check out Andy's website to learn about online income generating methods which can be successfully applied by anybody - http://www.smallonlineincomes.com

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