Selecting Appropriate Keywords is Vital in Dental Internet Marketing

by Ali Husayni


March 27, 2008 -- HIGHLANDS RANCH, COLORADO -- When it comes to search engine positioning, selecting appropriate keywords is the most important component of a successful campaign.

It is imperative for dentists seeking to optimize their Web sites and increase traffic to them to know what words people enter into search engines when looking for their practice, said Sinai Marketing Founder and President Ali Husayni, a search engine positioning expert.

There are many tools SEP experts use to determine those keywords. One of the most effective tools actually is free- Google's Keyword Tool.

An Internet-savvy dentist might question the wisdom of paying a SEP expert to use a free tool, instead of doing it himself or herself. That is where experience comes into play.

"It's a free tool, but it's important to know how to use it to get the best results out of it," Husayni said.

Knowing how competitive a keyword is determines how difficult achieving first-page placement will be. That information enables a SEP expert to give clients an idea of how long it might take to get on the first page of search results and what the SEP campaign must entail to achieve that.

Selecting the Right Type and Number of Keywords

Search engine positioning can be described as a never-ending battle, Husayni said. Dentists interested in getting to the first page of search engine results and staying there must maintain a steady campaign to achieve those results.

The client also must provide input as to the specific keywords to target for their Web site.

"We can offer input on which ones they need to use, but we must work closely with the client to determine their keywords list," he said.

That keyword list also must include variations of different keywords. For instance, Los Angeles cosmetic dentist is a different key phrase than cosmetic dentist in Los Angeles. Both of these variations must be included in the keywords list and steps must be taken to get positions for both of them.

"We don't want to just have one keyword because then we're putting all of our eggs in one basket," Husayni said. "We must have as many keywords as the site allows, and we must try to position for all of them."

A general rule of thumb is not to optimize one HTML page for more than three keywords.

Inbound Links Another element SEP experts look at is the number of links a Web site needs from other Web sites to move up in position, Husayni said.

These inbound links can be created by having other Web sites link to the client's Web site and by posting documents on the Internet that provide optimized keywords that link back to the client's site, he said.

Read the full article titled Selecting Appropriate Keywords is Vital in Dental Internet Marketing

Learn More If you would like to learn more about selecting keywords, link building and search engine optimization, or you would like a free analysis performed to see how a SEP expert might assist you in marketing your Web site, call Sinai Marketing toll free: 877-932-6559, or (303)-932-6559 for international callers. Or visit the Sinai Marketing Web site: www.sinaimarketing.com.

About Sinai Marketing Sinai Marketing is a search engine positioning firm that utilizes knowledge of the Internet market and ongoing research to develop and implement search engine positioning strategies for its clients. Ali Husayni created the Sinai Marketing firm, based in Highlands Ranch, Colo., in 2004. Husayni serves as the firm's chief executive officer and search engine positioning expert.

© 2008 Sinai Marketing. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this article is strictly prohibited, with the exception of herein imbedded links.

Selecting the Right Type and Number of Keywords

Search engine positioning can be described as a never-ending battle, Husayni said. Dentists interested in getting to the first page of search engine results and staying there must maintain a steady campaign to achieve those results.

The client also must provide input as to the specific keywords to target for their Web site.

"We can offer input on which ones they need to use, but we must work closely with the client to determine their keywords list," he said.

That keyword list also must include variations of different keywords. For instance, Los Angeles cosmetic dentist is a different key phrase than cosmetic dentist in Los Angeles. Both of these variations must be included in the keywords list and steps must be taken to get positions for both of them.

"We don't want to just have one keyword because then we're putting all of our eggs in one basket," Husayni said. "We must have as many keywords as the site allows, and we must try to position for all of them."

A general rule of thumb is not to optimize one HTML page for more than three keywords.

Inbound Links Another element SEP experts look at is the number of links a Web site needs from other Web sites to move up in position, Husayni said.

These inbound links can be created by having other Web sites link to the client's Web site and by posting documents on the Internet that provide optimized keywords that link back to the client's site, he said.

Read the full article titled Selecting Appropriate Keywords is Vital in Dental Internet Marketing

Learn More If you would like to learn more about selecting keywords, link building and search engine optimization, or you would like a free analysis performed to see how a SEP expert might assist you in marketing your Web site, call Sinai Marketing toll free: 877-932-6559, or (303)-932-6559 for international callers. Or visit the Sinai Marketing Web site: www.sinaimarketing.com.